The biggest ball-and-chain we see on businesses is not talent, guts, determination or the state of the economy. It’s strategy (and lack of). Strategy is not just for the big companies. We’ve seen far too many business owners struggle because they lacked a clear strategy. A strategy is not a...
Branding vs Marketing
It's a common question in the business world- just what is the difference between branding and marketing? Both are important, but they have quite different purposes. Branding is communicating a promise to your potential customers, whereas marketing is how you reach them. Think of it like this, a brand is...