“Why,” said Greg, “should we invite an outsider into our family discussions about our business plans?” It’s a fair question, on the face of it. And yet it misses the point. Greg and his family were preparing to navigate a major transition in their business; and they assumed that...
Innovation: The Regions’ Secret Sauce
Australia’s regions have always been hotbeds of innovation, driven by a blend of necessity, resourcefulness, and a keen understanding of local needs. From the stump-jump plough to one-of-a-kind tourism experiences, regional businesses consistently break new ground. Today, change is accelerating, and innovation isn’t just an option – it’s...
The Four Truths of Business Growth®
We trademarked that phrase because it’s central to how we plan our work with our clients. Here’s a quick overview. But first – why grow? Businesses don’t have to achieve world domination, or be “unicorns”, or generate billionaires, to be successful. A business that supports a lifestyle you love, while...
Branding vs Marketing
It's a common question in the business world- just what is the difference between branding and marketing? Both are important, but they have quite different purposes. Branding is communicating a promise to your potential customers, whereas marketing is how you reach them. Think of it like this, a brand is...
Time Management for Small Business Owners
One of the biggest struggles for small business owners (especially those on the start of their business journey) is managing their tasks and prioritising time. As new entrepreneurs we wear many different hats, and too often you can feel like you are working nonstop only to get to the end...
Tasks to Tackle During Business Downtime
There's no denying that the year tends to start off slowly for a lot of businesses, and business owners. Our clients are in recovery after a big month of spending in December, or are on holidays and not in need of our services. For many business owners, January can be...