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Strategy

Category: Strategy

The Four Truths of Business Growth®

In Business Growth, Small Business, Strategy

We trademarked that phrase because it’s central to how we plan our work with our clients.  Here’s a quick overview. But first – why grow?  Businesses don’t have to achieve world domination, or be “unicorns”, or generate billionaires, to be successful.  A business that supports a lifestyle you love, while...

Tags: businessgrowth, fourtruths, small business
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Branding vs Marketing

In Business Growth, Small Business, Strategy

It's a common question in the business world- just what is the difference between branding and marketing?  Both are important, but they have quite different purposes. Branding is communicating a promise to your potential customers, whereas marketing is how you reach them. Think of it like this, a brand is...

Tags: branding, businessmarketing, marketing, small business
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Time Management for Small Business Owners

In Business Growth, Small Business, Strategy

One of the biggest struggles for small business owners (especially those on the start of their business journey) is managing their tasks and prioritising time. As new entrepreneurs we wear many different hats, and too often you can feel like you are working nonstop only to get to the end...

Tags: business predictions, small business
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Tasks to Tackle During Business Downtime

In Business Growth, Small Business, Strategy

There's no denying that the year tends to start off slowly for a lot of businesses, and business owners. Our clients are in recovery after a big month of spending in December, or are on holidays and not in need of our services. For many business owners, January can be...

Tags: business predictions, small business
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What Does 2022 Have In Store for Business?

In Business Growth, Small Business, Strategy

Let’s play the New Year guessing game.  What is 2022 going to bring for us business owners?  First, I don’t have a crystal ball and nor does anyone else.  We will have to continue to manage our businesses through uncertainty and rapid change, even when it scares us sh*tless. Back...

Tags: business predictions, small business
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