We trademarked that phrase because it’s central to how we plan our work with our clients. Here’s a quick overview. But first – why grow? Businesses don’t have to achieve world domination, or be “unicorns”, or generate billionaires, to be successful. A business that supports a lifestyle you love, while...
Upland Insight
Branding vs Marketing
It's a common question in the business world- just what is the difference between branding and marketing? Both are important, but they have quite different purposes. Branding is communicating a promise to your potential customers, whereas marketing is how you reach them. Think of it like this, a brand is...
Time Management for Small Business Owners
One of the biggest struggles for small business owners (especially those on the start of their business journey) is managing their tasks and prioritising time. As new entrepreneurs we wear many different hats, and too often you can feel like you are working nonstop only to get to the end...
Tasks to Tackle During Business Downtime
There's no denying that the year tends to start off slowly for a lot of businesses, and business owners. Our clients are in recovery after a big month of spending in December, or are on holidays and not in need of our services. For many business owners, January can be...
What Does 2022 Have In Store for Business?
Let’s play the New Year guessing game. What is 2022 going to bring for us business owners? First, I don’t have a crystal ball and nor does anyone else. We will have to continue to manage our businesses through uncertainty and rapid change, even when it scares us sh*tless. Back...
Our Post-Pandemic Workforce
The Upland commitment to “Head, Heart and Bottom Line”® extends not just to how we work with our clients, but also how we work together as a team. We want to welcome people with values, skills, talents and energies that fit with our own; to have them contribute to our...