What makes us tick

Business Purpose

The purpose of Upland Consulting is to help regional businesses and their owners to grow, prosper, succeed and excel themselves.  This is our contribution.

Our mantra is “Head, Heart and Bottom Line™”.  Good businesses need, deserve, and nurture our thinking skills; also our emotions, values, sense of purpose and human connectedness.  And if we’re not holding ourselves to a respectable standard of bottom-line performance, we’re not really in business.  To build businesses worthy of the commitment, creativity and teamwork that we ask of ourselves and others, we need all our resources as human beings.  And our work is most fulfilling when we bring our whole selves to it.

Our method is based on the helicopter perspective, and on the humanities and human values.  We work with values, objectives, strategy, business plans, business structures, board & management effectiveness.  We take what the best boards do for the best companies, and make that accessible and available to our clients.

Our defining strength is working with the hard stuff: the intractable interpersonal issues, the high-leverage scary decisions, the critical conversations, the complex conundrums, the communication breakdowns, and the strategic/operational dilemmas that paralyse businesses.

And having fun.

Purpose-driven and seek to work with purpose-driven businesses

Specialists in making the best board thinking and tools accessible to all business owners

Local to the South West, and proud of iT

Expert in the high-leverage areas: vision, strategy, family and shareholder dynamics

Undeterred by critical conversations and high-stakes hard stuff

Method-based but not enslaved to a method – our toolkit is at our clients’ disposal


Meet our professionals and experts in business consulting services


Emma Fishburn

Providing support and assistance to the Principal Consultant Iain Massey, Emma also engages with business owners in their journey. With a customer focused attitude, Emma is passionate about high level business support services that provide a platform for success and growth. As General Manager of South West Leaders, she manages experts, members and partners within the network and coordinates events which provide maximum value for members seeking growth and development of their businesses. With years of experience in executive administration roles, Emma has worked within private enterprise as well as WA state government. From a construction and mining background, she managed accounts and HR functions for regional operations before moving onto state government roles dealing with projects and procurement. Emma has qualifications in Business Administration and Human Resources which have guided her to current studies towards a Bachelor of Commerce with a focus on Accounting and Marketing at ECU. As a high achieving student, she is due to complete her undergraduate degree in December 2020 and also, as a Student Ambassador, provides guidance and support to fellow business students at all levels.


Iain Massey

Iain Massey is known as “The Board Bloke” ®, for his work on governance and board effectiveness. He is an experienced company director and chairman. Iain is a graduate of the Australian Institute of Company Directors’ course in company directorship (GAICD), an Associate Fellow of the Australian Institute of Management (AFAIM), and an advisor member of the peak body Family Business Australia. As CEO and Principal Consultant of Upland Consulting, Iain works with business owners and leaders at a strategic level, to help them achieve successful outcomes, particularly around the major turning-points of business growth, attracting investment, divesting, founder succession and profitable exit. As CEO of South West Leaders, he provides a platform for the development of a high-powered business community that nurtures and supports the future industry-leading businesses of the region. He has postgraduate qualifications in business, as well as computer science, all building on a rigorous humanistic education.